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Celebrity and PowerFame in Contemporary Culture$
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P. David Marshall

Print publication date: 2014

Print ISBN-13: 9780816695621

Published to Minnesota Scholarship Online: August 2015

DOI: 10.5749/minnesota/9780816695621.001.0001

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The Embodiment of Affect in Political Culture

The Embodiment of Affect in Political Culture

(p.203) 8 The Embodiment of Affect in Political Culture
Celebrity and Power

P. David Marshall

University of Minnesota Press

This chapter identifies the links between the political and entertainment spheres. One of the critical points of convergence of politics and entertainment is their construction of public personalities. In politics, a leader must embody the sentiments of the party, the people, and the state. In the realm of entertainment, a celebrity must embody the sentiments of an audience. These functions construct celebrities and political leaders that identify a general system for the construction of public subjectivity and conceptions of subjectivity. The fields of public relations, press agentry, and opinion polling, which flourished originally in the entertainment industries, now provide the models and mediating discourses for the organization of contemporary political culture, in which the political leader attempts to embody the mass public affectively.

Keywords:   politics, entertainment, public personalities, leader, celebrity, public subjectivity, contemporary political culture

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