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Celebrity and PowerFame in Contemporary Culture$
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P. David Marshall

Print publication date: 2014

Print ISBN-13: 9780816695621

Published to Minnesota Scholarship Online: August 2015

DOI: 10.5749/minnesota/9780816695621.001.0001

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Television’s Construction of the Celebrity

Television’s Construction of the Celebrity

(p.119) 5 Television’s Construction of the Celebrity
Celebrity and Power

P. David Marshall

University of Minnesota Press

This chapter considers the television celebrity. Compared with the film celebrity, who plays with aura through the construction of distance, the television celebrity is configured around the conceptions of familiarity and mass acceptability. The domestic use of television and the family structure under which it is viewed by its audience; its live or simulated live format style; its primary function of selling the audiences to advertisers; and its focus on the personal, psychological, and intimate content of programs, demonstrate the manner in which television is involved in the process of exhibiting the significance of public personalities. A study of television celebrity Oprah Winfrey describes the phenomenon of the emergence of celebrity within the institution of television.

Keywords:   television celebrity, familiarity, mass acceptability, television, Oprah Winfrey, public personalities

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