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Celebrity and PowerFame in Contemporary Culture$
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P. David Marshall

Print publication date: 2014

Print ISBN-13: 9780816695621

Published to Minnesota Scholarship Online: August 2015

DOI: 10.5749/minnesota/9780816695621.001.0001

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The Cinematic Apparatus and the Construction of the Film Celebrity

The Cinematic Apparatus and the Construction of the Film Celebrity

(p.79) 4 The Cinematic Apparatus and the Construction of the Film Celebrity
Celebrity and Power

P. David Marshall

University of Minnesota Press

This chapter discusses the film celebrity. As a general discourse, the film celebrity occupies a central position in the development of the twentieth-century celebrity. Because of cinema’s history and the relationship of the cinema apparatus with consumer capitalism, the film celebrity has provided a way in which the discourses of individualism, freedom, and identity have been articulated in modern society. These discourses were particularly concerned with consumption of film celebrities and their construction of lifestyles. A study of film actor Tom Cruise reveals how these discourses are modalized through the sign/text construction of the celebrity, developing a typology of celebrity and audience subjectivity as it relates to film.

Keywords:   film celebrity, cinema history, cinema apparatus, consumer capitalism, individualism, freedom, identity, Tom Cruise

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