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Celebrity and PowerFame in Contemporary Culture$
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P. David Marshall

Print publication date: 2014

Print ISBN-13: 9780816695621

Published to Minnesota Scholarship Online: August 2015

DOI: 10.5749/minnesota/9780816695621.001.0001

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PRINTED FROM MINNESOTA SCHOLARSHIP ONLINE (www.minnesota.universitypressscholarship.com). (c) Copyright University of Minnesota Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MNSO for personal use.date: 06 April 2020

Tools for the Analysis of the Celebrity as a Form of Cultural Power

Tools for the Analysis of the Celebrity as a Form of Cultural Power

Chapter:
(p.51) 3 Tools for the Analysis of the Celebrity as a Form of Cultural Power
Source:
Celebrity and Power
Author(s):

P. David Marshall

Publisher:
University of Minnesota Press
DOI:10.5749/minnesota/9780816695621.003.0003

This chapter suggests that the concept of affect is central for understanding the meaning and power of the celebrity in contemporary culture. The term affect has been used principally in psychological research. In behavioral psychology, affect is the middle ground between cognition and behavior. Freud also proposed that people virtually automatically assume rational grounds for their feelings; affective experience therefore leads to the reinterpretation of situations so that the affective experience becomes plausible and integrated into a worldview. The celebrity represents a site for the housing of affect in relation to both the audience and the institutions that have worked to produce the cultural forms that have allowed the celebrity to develop.

Keywords:   affect, celebrity, contemporary culture, behavioral psychology, Sigmund Freud, affective experience, worldview

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