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Ambient MediaJapanese Atmospheres of Self$
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Paul Roquet

Print publication date: 2016

Print ISBN-13: 9780816692446

Published to Minnesota Scholarship Online: September 2016

DOI: 10.5749/minnesota/9780816692446.001.0001

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Reading the Air

(p.1) Introduction
Ambient Media

Paul Roquet

University of Minnesota Press

The introduction opens with the Jellyfish ambient DVD as an example of ambient mood regulation, before moving into a genealogy of thinking on atmosphere and its relation to self. Roquet draws on Foucault’s ‘techniques of the self’ to explore how media serve as tools of what he calls ambient subjectivation.

Keywords:   Ambience, Mood regulation, Michel Foucault, Media, Ambient subjectivation, Jellyfish, Neoliberalism, Aesthetics, Japanese media, Techniques of the self

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