Introduction
Introduction
Reading the Air
The introduction opens with the Jellyfish ambient DVD as an example of ambient mood regulation, before moving into a genealogy of thinking on atmosphere and its relation to self. Roquet draws on Foucault’s ‘techniques of the self’ to explore how media serve as tools of what he calls ambient subjectivation.
Keywords: Ambience, Mood regulation, Michel Foucault, Media, Ambient subjectivation, Jellyfish, Neoliberalism, Aesthetics, Japanese media, Techniques of the self
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