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Answer the CallVirtual Migration in Indian Call Centers$
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Aimee Carrillo Rowe, Sheena Malhotra, and Kimberlee Pérez

Print publication date: 2013

Print ISBN-13: 9780816689385

Published to Minnesota Scholarship Online: August 2015

DOI: 10.5749/minnesota/9780816689385.001.0001

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The Rhythm of Ambition

The Rhythm of Ambition

Power Temporalities and the Production of the Call Center Agent in U.S. Popular Culture

(p.33) 1 The Rhythm of Ambition
Answer the Call

Aimee Carrillo Rowe

Sheena Malhotra

Kimberlee Pérez

University of Minnesota Press

Rhetorical readings of ten reality-based documentaries (2004-2011) reveal the “power temporalities” that animate U.S. representations of outsourcing. These programs circulate neocolonial, racialized, and heterosexual tropes to create a temporal lag between the U.S. and India. The threat of outsourcing to India is managed as the U.S. emerges as the telos toward which India develops—always safely out of reach.

Keywords:   globalization, geography, time-space compression, citizenship, neoliberalism, experience

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