Jump to ContentJump to Main Navigation
Fiery CinemaThe Emergence of an Affective Medium in China, 1915-1945$
Users without a subscription are not able to see the full content.

Weihong Bao

Print publication date: 2015

Print ISBN-13: 9780816681334

Published to Minnesota Scholarship Online: January 2016

DOI: 10.5749/minnesota/9780816681334.001.0001

Show Summary Details
Page of

PRINTED FROM MINNESOTA SCHOLARSHIP ONLINE (www.minnesota.universitypressscholarship.com). (c) Copyright University of Minnesota Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MNSO for personal use.date: 20 October 2019



(p.1) Introduction
Fiery Cinema

Weihong Bao

University of Minnesota Press

This book traces the permutations of the affective medium in modern China as a way to rethink cinema as a material, aesthetic, and social medium deeply connected to the artificial production of affect central for the consolidation of media institutions and the formation of mass publics. I argue that affect, rather than something intrinsic to a private individual, was evoked and engineered as a sharable social experience through media technologies and their aesthetic interplay; in return, media institutions and the social agents involved became solidified. My inquiry traces the rise of mass-media culture in China from its flourishing in the 1910s to its increasing politicization in the 1930s, culminating in China’s participation in World War II. By investigating mass media’s engagement with colonization, urban consumption, and mechanized warfare, I trace the shift from commercial to political modernist and propagandist film and media culture. Placing my narrative end point at wartime propaganda, my project creates a critical genealogy of spectatorial affect to examine the affinity and tension between commercially and politically oriented mass culture and their particular promises and stakes.

Keywords:   Affect, Medium, Intermediality, Propaganda, Spectatorship, Chinese cinema, Architecture, wireless technology, early television, aesthetics

Minnesota Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.