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The Fourth EyeM ori Media in Aotearoa New Zealand$
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Brendan Hokowhitu and Vijay Devadas

Print publication date: 2013

Print ISBN-13: 9780816681037

Published to Minnesota Scholarship Online: August 2015

DOI: 10.5749/minnesota/9780816681037.001.0001

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Theorizing Indigenous Media

Theorizing Indigenous Media

(p.101) 6. Theorizing Indigenous Media
The Fourth Eye

Brendan Hokowhitu

University of Minnesota Press

This chapter examines Indigenous media in New Zealand within the context of some of the key debates currently occurring in Indigenous studies. It first considers the politics of appropriation, which refers to the problematics surrounding the uptake of media technologies by Indigenous peoples, specifically in relation to decolonization. It then discusses Kimber Charles Pearce’s analysis of “generic appropriation” in relation to how late 1960s radical feminists mimicked the manifestos of patriarchal groups. It also explores the politics of recognition in relation to the question of culture, along with pan-Indigenous media and the concept of Fourth World Media as an analytical device to situate global Indigenous media circuits. Finally, it analyzes how Indigenous media fundamentally alter national culture and reframes the essentialist/nonessentialist debate that plagues postcolonial theory through Indigenous sovereignty.

Keywords:   politics of appropriation, Indigenous media, New Zealand, Indigenous people, generic appropriation, politics of recognition, culture, pan-Indigenous media, Fourth World Media, sovereignty

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