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Mechademia 7Lines of Sight$
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Frenchy Lunning

Print publication date: 2012

Print ISBN-13: 9780816680498

Published to Minnesota Scholarship Online: August 2015

DOI: 10.5749/minnesota/9780816680498.001.0001

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From Superflat Windows to Facebook Walls: Mobility and Multiplicity of an Animated Shopping Gaze

From Superflat Windows to Facebook Walls: Mobility and Multiplicity of an Animated Shopping Gaze

Chapter:
(p.203) From Superflat Windows to Facebook Walls: Mobility and Multiplicity of an Animated Shopping Gaze
Source:
Mechademia 7
Author(s):

Jinying Li

Publisher:
University of Minnesota Press
DOI:10.5749/minnesota/9780816680498.003.0011

This chapter draws on Takashi Murakami’s notion of superflat art in order to reconceptualize and delineate superflat visuality away from Japanese visual traditions, and map it through the transforming landscape of computer technologies and new media—the defining forces in changing our modes of viewing, perceiving, and ultimately consuming. It suggests that the so-called superflat should not be limited to a certain form of Japanese pop art but should be understood as a wide-ranging visual mode. It is not merely an inheritance from premodern Japanese traditions; nor is it simply a leftover from Andy Warhol’s postmodern pop art. Instead, what is articulated through the encompassing superflat visuality is the still-transforming cultural logic of the cyber-age, marked by increasing mobility and multiplicity of screens, images, information, and gaze. Such a postperspective vision mobilized by cybertechnologies implies a new spatial-temporal structure of subject position that is ultimately propagating and propagated by a heightened state of commodity experience. By mapping the paradigm shift from Renaissance perspective to superflat vision, the chapter hopes to address the technological nature behind the changing modes of perception and subject formation as a “new cultural logic” of the cyber-age consumer capitalism.

Keywords:   Takashi Murakami, superflat art, visuality, computer technologies, cybertechnologies

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