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Comparative Textual MediaTransforming the Humanities in the Postprint Era$
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N. Katherine Hayles and Jessica Pressman

Print publication date: 2013

Print ISBN-13: 9780816680030

Published to Minnesota Scholarship Online: August 2015

DOI: 10.5749/minnesota/9780816680030.001.0001

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Print Culture (Other Than Codex): Job Printing and Its Importance

Print Culture (Other Than Codex): Job Printing and Its Importance

(p.183) 8 Print Culture (Other Than Codex): Job Printing and Its Importance
Comparative Textual Media

Lisa Gitelman

University of Minnesota Press

This chapter narrows the inquiry to the kinds of practices associated with job printing. Arguing that the multiply ambiguous and ill-defined phrase “print culture” may productively be understood to mean the culture of printers, she shows that job printing—printing of bookkeeping forms, tickets, stock certificates and the like—was a major economic driver in print shop economies over several centuries. She points out that such products as letterheads were not meant to be read in the usual sense—certainly not subjected to “close reading”—but rather functioned to inscribe a corporate voice into communications between firms and individuals. These forms, she argues, did not have readers but rather users.

Keywords:   media specificity, media materiality, media framework, practice-based research, recursivity, media theory, curricula reform

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