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The Lure of the North WoodsCultivating Tourism in the Upper Midwest$
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The Lure of the North Woods: Cultivating Tourism in the Upper Midwest

Aaron Shapiro

Print publication date: 2013

Print ISBN-13: 9780816677924

Published to Minnesota Scholarship Online: August 2015

DOI: 10.5749/minnesota/9780816677924.001.0001

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Tell the World about Your Charms: The Promotional Appeal

Tell the World about Your Charms: The Promotional Appeal

Chapter:
(p.121) Chapter 4 Tell the World about Your Charms: The Promotional Appeal
Source:
The Lure of the North Woods
Author(s):

Aaron Shapiro

Publisher:
University of Minnesota Press
DOI:10.5749/minnesota/9780816677924.003.0004

Analyzes the North Woods image as portrayed in promotional literature and compares it with actual vacation experiences. Promotional materials, including maps, guidebooks, brochures, newspaper and magazine advertising, newsletters, and ephemera highlight the nature of the tourist pitch in a consumer culture that commoditized nature for human enjoyment.

Keywords:   Tourism, Environment, Labor, Nature, Promotion, Vacation, Industrialization, Michigan, Wisconsin, Minnesota

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