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West of CenterArt and the Counterculture Experiment in America, 1965-1977$
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Elissa Auther and Adam Lerner

Print publication date: 2012

Print ISBN-13: 9780816677252

Published to Minnesota Scholarship Online: August 2015

DOI: 10.5749/minnesota/9780816677252.001.0001

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PRINTED FROM MINNESOTA SCHOLARSHIP ONLINE (www.minnesota.universitypressscholarship.com). (c) Copyright University of Minnesota Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MNSO for personal use.date: 17 September 2021

San Francisco Video Collectives and the Counterculture

San Francisco Video Collectives and the Counterculture

Chapter:
(p.56) Chapter 4 San Francisco Video Collectives and the Counterculture
Source:
West of Center
Author(s):

Deanne Pytlinski

Publisher:
University of Minnesota Press
DOI:10.5749/minnesota/9780816677252.003.0004

This chapter focuses on the video collectives that emerged in San Francisco in the 1960s and 1970s. Specifically, it examines the relationship between these collectives to the ideals and practices of the counterculture of the same period by looking at video collectives’ embrace of collectivity, their do-it-yourself ethos, and their promotion of alternative social patterns. The video collectives examined include Ant Farm, Media Access Center, Optic Nerve, Video Free America, and TVTV, all of whom collaborated with one another, a pattern of collectivity that countered the phenomenon of the individualistic art star and aimed at empowering the individual consumer of mass media.

Keywords:   counterculture, collectivity, do-it-yourself, countercultural movement, Ant Farm, Media Access Center, Optic Nerve, Video Free America, TVTV

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