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West of CenterArt and the Counterculture Experiment in America, 1965-1977$
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Elissa Auther and Adam Lerner

Print publication date: 2012

Print ISBN-13: 9780816677252

Published to Minnesota Scholarship Online: August 2015

DOI: 10.5749/minnesota/9780816677252.001.0001

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PRINTED FROM MINNESOTA SCHOLARSHIP ONLINE (www.minnesota.universitypressscholarship.com). (c) Copyright University of Minnesota Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MNSO for personal use.date: 17 September 2021

Signifying the Ineffable: Rock Poster Art and Psychedelic Counterculture in San Francisco

Signifying the Ineffable: Rock Poster Art and Psychedelic Counterculture in San Francisco

Chapter:
(p.360) Chapter 20 Signifying the Ineffable: Rock Poster Art and Psychedelic Counterculture in San Francisco
Source:
West of Center
Author(s):

Scott B. Montgomery

Publisher:
University of Minnesota Press
DOI:10.5749/minnesota/9780816677252.003.0020

This chapter focuses on San Francisco’s psychedelic counterculture of the 1960s, which was distinct, separate, and even counter to both the dominant mainstream culture of the United States and the artistic avant-garde as defined on the East Coast. Perhaps it was this very autonomy that fostered the development of a rich, self-directed, multimedia counterculture aesthetic, as evidenced by the city’s dance concerts, where music, light shows, dancing, and graphic arts all work to melt the divide between audience and performer, distinct individuals, as well as the various media utilized. The chapter also considers the psychedelic dance concert posters created during this era, which not only conveyed precise, specific information (e.g. date, time, location, and performer) but also more nebulous allusions to cultural identity, resulting in a technicolor self-referential matrix of meanings often only legible to the initiated.

Keywords:   rock posters, print culture, counterculture, countercultural movement, multimedia counterculture, psychedelic

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