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West of CenterArt and the Counterculture Experiment in America, 1965-1977$
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Elissa Auther and Adam Lerner

Print publication date: 2012

Print ISBN-13: 9780816677252

Published to Minnesota Scholarship Online: August 2015

DOI: 10.5749/minnesota/9780816677252.001.0001

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PRINTED FROM MINNESOTA SCHOLARSHIP ONLINE (www.minnesota.universitypressscholarship.com). (c) Copyright University of Minnesota Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MNSO for personal use.date: 17 September 2021

The Print Culture of Yolanda M. López

The Print Culture of Yolanda M. López

Chapter:
(p.184) Chapter 11 The Print Culture of Yolanda M. López
Source:
West of Center
Author(s):

Karen Mary Davalos

Publisher:
University of Minnesota Press
DOI:10.5749/minnesota/9780816677252.003.0011

This chapter discusses the contributions of Chicana artist Yolanda M. López to print culture. Through print culture produced between 1969 and 1970, the first period of her professional artistic career, López sought to alter consciousness among Latinas living in the San Francisco-Oakland Bay Area. Emblematic of the counterculture of the 1960s and 1970s, her activism illustrates a rejection of the status quo, the desire to build consciousness—both cultural and political—and the embrace of self-determination as a means toward enfranchisement. Her venues of exhibition were the visual modes distinctive to countercultural movements: the button, the placard, the poster, the mimeographed flyer, and the alternative newspaper.

Keywords:   Chicana artists, Yolanda M. López, print culture, countercultural movement, self-determination, Latinas

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