Italian Shoes and the Post-World war ii International Scene
This chapter opens with the story of Bettina Ballard, an American journalist for Vogue, who arrived in Rome in 1944 after serving as a Red Cross volunteer in North Africa. Once in Rome, despite the fact that it was still far from the fashionable city it would later become, the few outfits she had brought along immediately seemed démodé; they had lost their initial glamour. It considers the reasons why Ballard suddenly felt the need to update her wardrobe. The chapter also describes Harper’s Bazaar fashion editor Diana Vreeland’s discovery of “pagan sandals” during a summer trip to Capri in the mid-1930s; and the immense popularity of Italian-made shoes in the postwar years.
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