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Gay Rights at the Ballot Box$
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Amy L. Stone

Print publication date: 2012

Print ISBN-13: 9780816675470

Published to Minnesota Scholarship Online: August 2015

DOI: 10.5749/minnesota/9780816675470.001.0001

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A Winning Streak

A Winning Streak

Teaching Campaign Tactics, Building Statewide Organizations, and Spreading Victories

(p.91) Chapter 4 A Winning Streak
Gay Rights at the Ballot Box

Amy L. Stone

University of Minnesota Press

This chapter studies the “winning streak” of the LGBT movement against the Religious Right during the late 1990s and early 2000s. Between 1997 and 2003, more campaigns than ever before used tactics such as voter identification, large-scale use of volunteers, and narrow messaging. Campaign victories had a “domino effect” on other areas, such as increased lesbian and gay visibility in mainstream media, the passage of numerous state hate-crimes legislation, and passage of nondiscrimination legislation. The chapter analyzes events that happened in Michigan during this period as a case study to demonstrate the use of campaign tactics in “battleground” states.

Keywords:   LGBT movement, voter identification, narrow messaging, Religious Right, visibility, hate-crimes legislation, nondiscrimination legislation, Michigan

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