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Gay Rights at the Ballot Box$
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Amy L. Stone

Print publication date: 2012

Print ISBN-13: 9780816675470

Published to Minnesota Scholarship Online: August 2015

DOI: 10.5749/minnesota/9780816675470.001.0001

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Fighting the Right in the 90s

Fighting the Right in the 90s

Developing Sophisticated Campaigns

(p.63) Chapter 3 Fighting the Right in the 90s
Gay Rights at the Ballot Box

Amy L. Stone

University of Minnesota Press

This chapter analyzes the growth of sophisticated model campaign tactics used by the LGBT movement during the 1990s. The period saw LGBT activists focusing their attention on four key elements: improved voter contact, development of effective messaging, successful fund-raising, and an increase in professional campaign staff. These four were essential tools in their model campaign, and would dominate LGBT campaigns for the next two decades. The model campaigns are credited with several statewide victories between 1992 and 1996, including in key states such as Maine, Idaho, and Oregon. Aside from the use of model campaigns, LGBT activists also utilized new tactics to attack the weaknesses of legal-restrictive initiatives, such as their questionable constitutionality and evident unfairness. The chapter examines how these tactics challenged three known legal-restrictive initiatives: Colorado Amendment 2, Cincinnati Issue 3, and Alachua Charter Amendment 1.

Keywords:   model campaign, LGBT movement, legal-restrictive initiatives, questionable constitutionality, evident unfairness, Colorado Amendment 2, Cincinnati Issue 3, Alachua Charter Amendment 1

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