Jump to ContentJump to Main Navigation
Architecture since 1400$
Users without a subscription are not able to see the full content.

Kathleen James-Chakraborty

Print publication date: 2014

Print ISBN-13: 9780816673964

Published to Minnesota Scholarship Online: August 2015

DOI: 10.5749/minnesota/9780816673964.001.0001

Show Summary Details
Page of

PRINTED FROM MINNESOTA SCHOLARSHIP ONLINE (www.minnesota.universitypressscholarship.com). (c) Copyright University of Minnesota Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MNSO for personal use.date: 20 September 2021

Architecture for a Mass Audience

Architecture for a Mass Audience

(p.359) 23 Architecture for a Mass Audience
Architecture since 1400

Kathleen James-Chakraborty

University of Minnesota Press

This chapter focuses on the architectural reform in Germany in the early twentieth century. The ornate historicism of the late nineteenth century was swept aside and replaced by architecture that responded directly to the conditions of mass culture as well as industrial production; in almost all, it acknowledged a fundamental shift in the audience for architecture. For the first time professional architects addressed in their designs not just their social peers and superiors but also the whole of society, especially the working and lower-middle classes. These architects appropriated techniques from entertainment, particularly theater and cinema, and from advertising to reach a mass public in buildings often designed overtly to sell goods and utopian social ideals.

Keywords:   Germany, architecture, architectural reform, buildings, mass audience, mass culture

Minnesota Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.