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The Interface – IBM and the Transformation of Corporate Design, 1945-1976 - Minnesota Scholarship Online
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The Interface: IBM and the Transformation of Corporate Design, 1945-1976

John Harwood


In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot Noyes, charging him with reinventing IBM’s corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. What followed—a story told in full here—remade IBM in a way that would also transform the relationships between design, computer science, and corporate culture. IBM’s program assembled a cast of leading figures in American design: Noyes, Charles Eames, Paul Rand, George Nelson, and Edgar Kaufmann Jr. This bo ... More

Keywords: IBM, Thomas Watson Jr., Eliot Noyes, corporate image, computer, personal computer, information theory, management theory

Bibliographic Information

Print publication date: 2011 Print ISBN-13: 9780816670390
Published to Minnesota Scholarship Online: August 2015 DOI:10.5749/minnesota/9780816670390.001.0001


Affiliations are at time of print publication.

John Harwood, author
Assistant ProfessorModern and Contemporary Architectural History