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The InterfaceIBM and the Transformation of Corporate Design, 1945-1976$
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John Harwood

Print publication date: 2011

Print ISBN-13: 9780816670390

Published to Minnesota Scholarship Online: August 2015

DOI: 10.5749/minnesota/9780816670390.001.0001

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IBM Architecture: The Multinational Counterenvironment

IBM Architecture: The Multinational Counterenvironment

(p.100) (p.101) Chapter Three IBM Architecture: The Multinational Counterenvironment
The Interface

John Harwood

University of Minnesota Press

This chapter initially looks at the architecture of IBM in relation to its early organized administrative strategies for real estate and building development. The IBM architecture started out with a comprehensive appearance and tendency towards a conservative image. The chapter then narrates the history and evolution of the IBM’s corporate image, starting from Thomas J. Watson Sr.’s reign as CEO up to the present, as manifested in the progression of its buildings’ architecture. The chapter also describes how the computer architectures and geographies illustrated here, including the Von Neumann architecture and physical infrastructure, gave rise to the use of computer aided-design (CAD).

Keywords:   IBM, IBM architecture, corporate image, Thomas J. Watson Sr., computer architecture, Von Neumann architecture, computer-aided design

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