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Virality – Contagion Theory in the Age of Networks - Minnesota Scholarship Online
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Virality: Contagion Theory in the Age of Networks

Tony D. Sampson


This book presents a contagion theory fit for the age of networks. Unlike memes and microbial contagions, virality does not restrict itself to biological analogies and medical metaphors. It instead points toward a theory of contagious assemblages, events, and affects. Contagion is not necessarily a positive or negative force of encounter; it is how society comes together and relates. The book argues that a biological knowledge of contagion has been universally distributed by way of the rhetoric of fear in the antivirus industry and other popular discourses surrounding network culture. This awa ... More

Keywords: networks, contagious assemblages, events, affects, contagion, biological knowledge, antivirus, network culture, biological meme, microbe

Bibliographic Information

Print publication date: 2012 Print ISBN-13: 9780816670048
Published to Minnesota Scholarship Online: August 2015 DOI:10.5749/minnesota/9780816670048.001.0001


Affiliations are at time of print publication.

Tony D. Sampson, author