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The American Dream in Vietnamese$
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Nhi T. Lieu

Print publication date: 2011

Print ISBN-13: 9780816665693

Published to Minnesota Scholarship Online: August 2015

DOI: 10.5749/minnesota/9780816665693.001.0001

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Conclusion Transnational Flows Between the Diaspora and the Homeland

Conclusion Transnational Flows Between the Diaspora and the Homeland

(p.115) Conclusion Transnational Flows Between the Diaspora and the Homeland
The American Dream in Vietnamese

Nhi T. Lieu

University of Minnesota Press

This concluding chapter reflects on the future of the Vietnamese diaspora in the United States as it relates to the homeland in the aftermath of normalized trade relations and amid the instability of global capitalism. It examines the formation of diasporic publics through the category of “audience” and how niche media reception by the Vietnamese diaspora is challenged by cultural production from the homeland. Drawing on participation-observation, personal interviews, and an online survey, the chapter considers how audiences make meaning of diasporic cultural productions and the complex ways in which these media forms are received, interpreted, and consumed. It argues that the popular culture of the Vietnamese diaspora has become so hegemonic that it carries meanings imbued with a politics of belonging. It shows how knowledge of popular culture positions a Vietnamese subject as an “insider” even if he or she does not have access to language. Finally, it investigates the extent to which Vietnamese Americans use new digital technologies as a tool of communication to respond to cultural performances as well as their experiences of reception.

Keywords:   diasporic publics, Vietnamese diaspora, media reception, cultural production, media, popular culture, politics of belonging, Vietnamese Americans, digital technologies

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