Jump to ContentJump to Main Navigation
Imagined MuseumsArt and Modernity in Postcolonial Morocco$
Users without a subscription are not able to see the full content.

Katarzyna Pieprzak

Print publication date: 2010

Print ISBN-13: 9780816665181

Published to Minnesota Scholarship Online: August 2015

DOI: 10.5749/minnesota/9780816665181.001.0001

Show Summary Details
Page of

PRINTED FROM MINNESOTA SCHOLARSHIP ONLINE (www.minnesota.universitypressscholarship.com). (c) Copyright University of Minnesota Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MNSO for personal use.date: 30 July 2021

Marketplace Museums: Art and Citizenship in Corporate Morocco

Marketplace Museums: Art and Citizenship in Corporate Morocco

Chapter:
(p.37) Two Marketplace Museums: Art and Citizenship in Corporate Morocco
Source:
Imagined Museums
Author(s):

Katarzyna Pieprzak

Publisher:
University of Minnesota Press
DOI:10.5749/minnesota/9780816665181.003.0002

This chapter focuses on museums in Moroccan bazaars and corporate marketplaces. The Moroccan marketplace has fully embraced the idea of the museum as a way to generate income, investment, and prestige. It explores that the Moroccan “marketplace museums” are attentive to the dynamics of globalization in the culture industry: increased international tourism, traveling blockbuster exhibits, multiple museum locations created through branding, museum gift shops outside the museum, and mail-order catalogues that dislocate or decenter the museum. The “marketplace museums” in Morocco are a much more variegated set of institutions that participate in both formal and informal economies and use the idea of a museum for their commercial ends. For example, tourists often refer to the medina marketplace, the suq, as a museum space due to its collection of goods and wares from all periods of Moroccan history.

Keywords:   museums, Moroccan bazaars, Moroccan marketplace, marketplace museums, culture industry, tourism

Minnesota Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.