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Imagined MuseumsArt and Modernity in Postcolonial Morocco$
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Katarzyna Pieprzak

Print publication date: 2010

Print ISBN-13: 9780816665181

Published to Minnesota Scholarship Online: August 2015

DOI: 10.5749/minnesota/9780816665181.001.0001

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Marketplace Museums: Art and Citizenship in Corporate Morocco

Marketplace Museums: Art and Citizenship in Corporate Morocco

(p.37) Two Marketplace Museums: Art and Citizenship in Corporate Morocco
Imagined Museums

Katarzyna Pieprzak

University of Minnesota Press

This chapter focuses on museums in Moroccan bazaars and corporate marketplaces. The Moroccan marketplace has fully embraced the idea of the museum as a way to generate income, investment, and prestige. It explores that the Moroccan “marketplace museums” are attentive to the dynamics of globalization in the culture industry: increased international tourism, traveling blockbuster exhibits, multiple museum locations created through branding, museum gift shops outside the museum, and mail-order catalogues that dislocate or decenter the museum. The “marketplace museums” in Morocco are a much more variegated set of institutions that participate in both formal and informal economies and use the idea of a museum for their commercial ends. For example, tourists often refer to the medina marketplace, the suq, as a museum space due to its collection of goods and wares from all periods of Moroccan history.

Keywords:   museums, Moroccan bazaars, Moroccan marketplace, marketplace museums, culture industry, tourism

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