Jump to ContentJump to Main Navigation
Imagining IllnessPublic Health and Visual Culture$
Users without a subscription are not able to see the full content.

David Serlin

Print publication date: 2011

Print ISBN-13: 9780816648221

Published to Minnesota Scholarship Online: August 2015

DOI: 10.5749/minnesota/9780816648221.001.0001

Show Summary Details
Page of

PRINTED FROM MINNESOTA SCHOLARSHIP ONLINE (www.minnesota.universitypressscholarship.com). (c) Copyright University of Minnesota Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MNSO for personal use.date: 18 June 2021

“Some One Sole Unique Advertisement”

“Some One Sole Unique Advertisement”

Public Health Posters in the Twentieth Century

(p.126) 7. “Some One Sole Unique Advertisement”
Imagining Illness

William H. Helfand

University of Minnesota Press

This chapter focuses on the development of the public health poster as a genre, from its late-nineteenth-century art-historical European origins to its most forward-thinking iterations during the AIDS pandemic of the 1980s. It examines the aesthetic qualities imparted to early public health posters, which incorporated the work of professionally trained fine art painters, illustrators, and engravers, and how changing understandings of public health inspired these artists to employ new aesthetic criteria and graphic techniques in their work. The resulting trajectory, it argues, provides traditional art historians with a subset of visual images that they have often neglected to incorporate into canonical studies of nineteenth- and twentieth-century art. The chapter illustrates how posters were designed as part of numerous propaganda campaigns to sensitize men and women to the dangers posed by epidemics, endemic diseases, and other chronic public health problems.

Keywords:   public health, posters, AIDS, artists, visual images, art, propaganda, epidemics, endemic diseases

Minnesota Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.