Jump to ContentJump to Main Navigation
Imagining IllnessPublic Health and Visual Culture$
Users without a subscription are not able to see the full content.

David Serlin

Print publication date: 2011

Print ISBN-13: 9780816648221

Published to Minnesota Scholarship Online: August 2015

DOI: 10.5749/minnesota/9780816648221.001.0001

Show Summary Details
Page of

PRINTED FROM MINNESOTA SCHOLARSHIP ONLINE (www.minnesota.universitypressscholarship.com). (c) Copyright University of Minnesota Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MNSO for personal use.date: 18 June 2021

Cultural Communication in Picturing Health

Cultural Communication in Picturing Health

W. W. Peter and Public Health Campaigns in China, 1912–1926

(p.24) 2. Cultural Communication in Picturing Health
Imagining Illness

Liping Bu

University of Minnesota Press

This chapter examines the work of W. W. Peter, an American in China who was commissioned to implement public health education campaigns during the period 1912–1926. It considers a range of visual media—from maternal and infant care exhibits installed in local markets to public demonstrations of men carrying signs or wearing sandwich boards announcing methods for keeping the household sanitary—to show how Peter transformed the content of otherwise banal and even reductive messages for local audiences in rural China and, in the process, transformed the methods by which public health information was delivered. It focuses on cultural communication in the dissemination of modern medical and health knowledge from the West to China and highlights the cultural challenge of such an endeavor. This detailed examination of the first modern public health education movement in China contributes to the scholarship on Chinese modern medicine and health.

Keywords:   public health, health education, W. W. Peter, China, visual media, health information, cultural communication, medicine

Minnesota Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.