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Imagining IllnessPublic Health and Visual Culture$
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David Serlin

Print publication date: 2011

Print ISBN-13: 9780816648221

Published to Minnesota Scholarship Online: August 2015

DOI: 10.5749/minnesota/9780816648221.001.0001

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Imagining Mood Disorders as a Public Health Crisis

Imagining Mood Disorders as a Public Health Crisis

(p.245) 12. Imagining Mood Disorders as a Public Health Crisis
Imagining Illness

Emily Martin

University of Minnesota Press

This chapter examines the ways in which those psychological states classified under the rubric of “mood disorders” have been treated as a public health problem from the eighteenth century onward. It looks at historical and contemporary examples from images and films that teach us what mood disorders are, how to identify them, and why they are a health concern. It considers how, over the last several decades, mood disorders have come to signify different meanings for individuals and groups with different ethnic and class backgrounds. It presents an array of visual materials produced by the pharmaceutical industry as well as public health agencies in order to trace the cultural and linguistic links between motivation and mood, and hence the links between mood disorders and social and economic productivity, the gold standards of normalization in the contemporary world.

Keywords:   mood disorders, public health, images, films, visual materials, pharmaceutical industry, motivation, mood, social productivity, economic productivity

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