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Imagining IllnessPublic Health and Visual Culture$
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David Serlin

Print publication date: 2011

Print ISBN-13: 9780816648221

Published to Minnesota Scholarship Online: August 2015

DOI: 10.5749/minnesota/9780816648221.001.0001

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PRINTED FROM MINNESOTA SCHOLARSHIP ONLINE (www.minnesota.universitypressscholarship.com). (c) Copyright University of Minnesota Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MNSO for personal use.date: 18 June 2021

Image and the Imaginary in Early Health Education

Image and the Imaginary in Early Health Education

Wilbur Augustus Sawyer and the Hookworm Campaigns of Australia and Asia

(p.3) 1. Image and the Imaginary in Early Health Education
Imagining Illness

Lenore Manderson

University of Minnesota Press

This chapter examines the use of imagery in the hookworm campaigns of the Rockefeller Foundation’s International Health Board (IHB) in Australia and South and Southeast Asia. Drawing upon the photographs and other files of public health advocate Wilbur Augustus Sawyer between 1919 and 1924, the chapter considers the combination of text and photography to argue for health education and the critical role of language to construct images in reports and other documents. It first summarizes the early work of the IHB and introduces Wilbur Sawyer before discussing the use of images in public health education material and the early use of mixed materials for representational and educational purposes. It then explores the content and structure of health educational campaigns in different cultural and social contexts in Australia and Asia, as well as the use of the visual to represent the etiology and natural history of hookworm disease. It also analyzes the representation of disease control through key health education materials of the period and concludes by considering how health education was presented in visual and written records.

Keywords:   images, Rockefeller Foundation, Australia, Asia, Wilbur Augustus Sawyer, photography, health education, public health, hookworm disease, disease control

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