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Couture and ConsensusFashion and Politics in Postcolonial Argentina$
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Regina A. Root

Print publication date: 2010

Print ISBN-13: 9780816647934

Published to Minnesota Scholarship Online: August 2015

DOI: 10.5749/minnesota/9780816647934.001.0001

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Fashion as Presence

Fashion as Presence

(p.61) Three Fashion as Presence
Couture and Consensus

Regina A. Root

University of Minnesota Press

This chapter examines how the postcolonial comb, the peinetón, affected females’ political and social relations. Peinetón is the headdress used by the women as a symbol of their patriotic presence against the federalists who wore crimson clothing, scarlet vests, insignias, and hair ribbons. In addition, peinetón became the emblem of women’s quest for public spaces, and their participation in these public spaces cannot be overlooked. This chapter explores the socio-political implications of peinetón’s emergence to women’s presence, as well as the growing interest of the Argentine society to fashion writing.

Keywords:   peinetón, patriotic presence, public spaces, Buenos Aires, federalists, fashion writing

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