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Steinberg, M. (2012-03-01). Anime's Media Mix: Franchising Toys and Characters in Japan. : University of Minnesota Press. Retrieved 15 Apr. 2021, from https://minnesota.universitypressscholarship.com/view/10.5749/minnesota/9780816675494.001.0001/upso-9780816675494.

Steinberg, Marc. Anime's Media Mix: Franchising Toys and Characters in Japan. : University of Minnesota Press,  August 24, 2015. Minnesota Scholarship Online. Date Accessed 15 Apr. 2021 <https://minnesota.universitypressscholarship.com/view/10.5749/minnesota/9780816675494.001.0001/upso-9780816675494>.

Steinberg, Marc. Anime's Media Mix: Franchising Toys and Characters in Japan. University of Minnesota Press, 2012. Minnesota Scholarship Online, 2015. doi: 10.5749/minnesota/9780816675494.001.0001.

Steinberg M. Anime's Media Mix: Franchising Toys and Characters in Japan. University of Minnesota Press; 2012. https://minnesota.universitypressscholarship.com/view/10.5749/minnesota/9780816675494.001.0001/upso-9780816675494. Accessed April 15, 2021.