If our oil addiction is so bad for us, why don’t we kick the habit? Looking beyond the usual culprits—Big Oil, petro states, and the strategists of empire—this book finds a deeper and more complex explanation in everyday practices of oil consumption in American culture. Those practices, the text suggests, have in fact been instrumental in shaping the broader cultural politics of American capitalism. How did gasoline and countless other petroleum products become so central to our notions of the American way of life? The book traces the answer from the 1930s through the oil shocks of the 1970s to our present predicament, revealing that oil’s role in defining popular culture extends far beyond material connections between oil, suburbia, and automobility. It shows how oil powered a cultural politics of entrepreneurial life—the very American idea that life itself is a product of individual entrepreneurial capacities. In so doing the author uses oil to retell American political history from the triumph of New Deal liberalism to the rise of the New Right, from oil’s celebration as the lifeblood of postwar capitalism to increasing anxieties over oil addiction. The book rethinks debates surrounding energy and capitalism, neoliberalism and nature, and the importance of suburbanization in the rightward shift in American politics. Today, the text tells us, as crises attributable to oil intensify, a populist clamoring for cheap energy has less to do with American excess than with the eroding conditions of life under neoliberalism.