Page of

The Home Show

The Home Show

Televising the Postwar House

Chapter:
(p.228) (p.229) 7 The Home Show
Source:
Little White Houses
Author(s):
Dianne Harris
Publisher:
University of Minnesota Press
DOI:10.5749/minnesota/9780816653324.003.0008

This chapter analyzes early television programs that utilized talk-show formats to promote specific features of middle-class domesticity and postwar house design. It focuses primarily on NBC’s HOME show, which appeared between 1954-57, demonstrating the ways in which this daily program instructed and affirmed specific ideals of femininity, domesticity, and middle-class whiteness.

Keywords:   Mid-century U.S. History, Postwar Houses, Postwar Design, Race, Class, Whiteness, Material Culture, Television, Spatial Rhetoric, Visual Rhetoric

Sign In

Copyright © 2021. All rights reserved.
Privacy Policy and Legal Notice