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The Home Show

The Home Show

Televising the Postwar House

(p.228) (p.229) 7 The Home Show
Little White Houses
Dianne Harris
University of Minnesota Press

This chapter analyzes early television programs that utilized talk-show formats to promote specific features of middle-class domesticity and postwar house design. It focuses primarily on NBC’s HOME show, which appeared between 1954-57, demonstrating the ways in which this daily program instructed and affirmed specific ideals of femininity, domesticity, and middle-class whiteness.

Keywords:   Mid-century U.S. History, Postwar Houses, Postwar Design, Race, Class, Whiteness, Material Culture, Television, Spatial Rhetoric, Visual Rhetoric

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