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Household Goods

Household Goods

Purchasing and Consuming Identity

(p.158) (p.159) 5 Household Goods
Little White Houses
Dianne Harris
University of Minnesota Press

Postwar homeowners consumed–and had more potential to consume—material goods than had previous generations of Americans, yet newly constructed postwar houses generally contained less storage than had earlier houses. This chapter focuses on the purchases made by middle-class Americans to try to understand the links between purchasing objects and purchasing white, middle-class identities.

Keywords:   Mid-century U.S. History, Postwar Houses, Postwar Design, Race, Class, Whiteness, Material Culture, Television, Spatial Rhetoric, Visual Rhetoric

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