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Digital Shift
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Digital Shift: The Cultural Logic of Punctuation

Jeff Scheible

Abstract

Emoticons matter. Equal signs do, too. This book takes them seriously and shows how and why they matter. Digital Shift explores the increasingly ubiquitous presence of punctuation and typographical marks in our lives-using them as reading lenses to consider a broad range of textual objects and practices across the digital age. Jeff Scheible argues that pronounced shifts in textual practices have occurred with the growing overlap of crucial spheres of language and visual culture, that is, as screen technologies have proliferated and come to form the interface of our everyday existence. Specific ... More

Keywords: Punctuation, Digital Media, Textuality, Film, Critical Theory, Semiotics, Popular Culture, Contemporary Art, Social Media

Bibliographic Information

Print publication date: 2015 Print ISBN-13: 9780816695737
Published to Minnesota Scholarship Online: January 2016 DOI:10.5749/minnesota/9780816695737.001.0001

Authors

Affiliations are at time of print publication.

Jeff Scheible, author