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John VassosIndustrial Design for Modern Life$
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Danielle Shapiro

Print publication date: 2016

Print ISBN-13: 9780816693405

Published to Minnesota Scholarship Online: January 2017

DOI: 10.5749/minnesota/9780816693405.001.0001

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The TRK-12

The TRK-12

RCA’s First Mass-Marketed Television Receiver

(p.165) 6. The TRK-12
John Vassos

Danielle Shapiro

University of Minnesota Press

Vassos significantly shaped the Radio Corporation of America’s (RCA) installations at the 1939-40 New York World’s Fair and its first mass marketed televisions. This chapter examines the first mass marketed receivers that Vassos designed for RCA and also how they were marketed.

Keywords:   New York World’s Fair, Radio Corporation of America, mass marketing, television, receivers

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