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John VassosIndustrial Design for Modern Life$
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Danielle Shapiro

Print publication date: 2016

Print ISBN-13: 9780816693405

Published to Minnesota Scholarship Online: January 2017

DOI: 10.5749/minnesota/9780816693405.001.0001

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Becoming an Industrial Designer

Becoming an Industrial Designer

(p.55) 2. Becoming an Industrial Designer
John Vassos

Danielle Shapiro

University of Minnesota Press

This chapter is a compendium of Vassos’s major design efforts. It examines the impact of streamlining, the dominant style trend of the 1930s, and its meaning for Vassos as a stylistic imperative. It moves from Vassos’s fresh remaking of a glass cosmetic bottle in 1927, the year generally accepted as the birth of the profession, to his acclaimed design for subway turnstiles.

Keywords:   streamlining, subway turnstiles, cosmetic bottle, design style

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