Jump to ContentJump to Main Navigation
A Good Investment?Philanthropy and the Marketing of Race in an Urban Public School$
Users without a subscription are not able to see the full content.

Amy Brown

Print publication date: 2015

Print ISBN-13: 9780816691128

Published to Minnesota Scholarship Online: May 2016

DOI: 10.5749/minnesota/9780816691128.001.0001

Show Summary Details

The College Prep Look

The College Prep Look

Managing Image, Marketing Students

Chapter:
(p.37) 2 The College Prep Look
Source:
A Good Investment?
Author(s):

Amy Brown

Publisher:
University of Minnesota Press
DOI:10.5749/minnesota/9780816691128.003.0003

Upholding what many students and staff called “the College Preplook” was a strong underlying value of the institution, with race, class, and gender implications. This chapter profiles the school’s image management project from the perspective of school staff and administrators. The chapter opens with a description of a professional development meeting where staff viewed College Preparatory Academy promotional film, used to advertise to potential funders, for the first time. It describes and analyzes the film, the students who were selected to appear in it, and teachers’ reactions to it. It turns then to an ethnographic documentation of the everyday at College Preparatory Academy. While the school “markets miracles” through its promotional materials, this chapter focuses here on the tensions between what lies behind and in front of “the curtain” in the context of College Preparatory Academy’s political spectacle.

Keywords:   College Preparatory Academy, image management, race, promotional film, advertise, funders, ethnographic documentation, everyday, tensions, political spectacle

Minnesota Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.