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Gay Rights at the Ballot Box$
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Amy L. Stone

Print publication date: 2012

Print ISBN-13: 9780816675470

Published to Minnesota Scholarship Online: August 2015

DOI: 10.5749/minnesota/9780816675470.001.0001

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Losing at Same-Sex Marriage

Losing at Same-Sex Marriage

Rethinking Ballot Measure Tactics

Chapter:
(p.129) Chapter 5 Losing at Same-Sex Marriage
Source:
Gay Rights at the Ballot Box
Author(s):

Amy L. Stone

Publisher:
University of Minnesota Press
DOI:10.5749/minnesota/9780816675470.003.0005

This chapter examines changes in the tactics used by the LGBT movement in response to the passage of numerous statewide anti-gay ballot measures, such as Proposition 8 in California. The movement’s losses started during the November 2004 General Election, where it won only eight of the thirty-eight referendums and initiatives on the ballot. This losing streak continued for five years, reaching its peak with the passage of Proposition 8 in 2008 which prohibited same-sex marriage. This string of defeats led LGBT campaigners to rethink the model campaign, turning their focus to movement building and efficacy and also changing their approach to messaging.

Keywords:   LGBT movement, 2004 General Election, anti-gay ballot measure, referendums, initiatives, Proposition 8, messaging, same-sex marriage, California

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