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On Writing with Photography$
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Karen Beckman and Liliane Weissberg

Print publication date: 2013

Print ISBN-13: 9780816674695

Published to Minnesota Scholarship Online: August 2015

DOI: 10.5749/minnesota/9780816674695.001.0001

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Photography’s Linguistic Turn

Photography’s Linguistic Turn

On Werner Graeff’s Here Comes the New Photographer!

Chapter:
(p.94) 5 Photography’s Linguistic Turn
Source:
On Writing with Photography
Author(s):

Daniel H. Magilow

Publisher:
University of Minnesota Press
DOI:10.5749/minnesota/9780816674695.003.0005

This chapter explains what kind of language is observed in the photo through an analysis of Werner Graeff’s 1929 book Here Comes the New Photographer! It focuses on the key moment in photographic and media history that concerned photography’s reorientation in relation to the written word. Here Comes the New Photographer! historicizes the relationship of modernity, photography, and language, in which photography is recast as a form of persuasive rhetoric. The chapter concludes with an examination of Here Comes the New Photographer!, as a compelling case for photography’s linguistic value and persuasion.

Keywords:   Werner Graeff, Here Comes the New Photographer, language, modernity, persuasive rhetoric, linguistic value, photography

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