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The Jobless FutureSecond Edition$
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Stanley Aronowitz and William DiFazio

Print publication date: 2010

Print ISBN-13: 9780816674510

Published to Minnesota Scholarship Online: August 2015

DOI: 10.5749/minnesota/9780816674510.001.0001

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Technoculture and the Future of Work

Technoculture and the Future of Work

Chapter:
(p.57) Chapter 2 Technoculture and the Future of Work
Source:
The Jobless Future
Author(s):

Stanley Aronowitz

William DiFazio

Publisher:
University of Minnesota Press
DOI:10.5749/minnesota/9780816674510.003.0003

This chapter begins by describing the intense competition between the United States and Germany for the development of radar and atomic weapon. German and Austrian refugee scientists, such as Albert Einstein and Leo Szilard, and their American counterparts persuaded President Roosevelt to undertake the atomic bomb project in 1940, which became known as “big science.” Big science connotes the industrialization of knowledge and the transformation of the university into a knowledge factory. Having permeated everyday life, technology has become a culture; hence the conflation technoculture. Technoculture plays with the distinction between work and labor. Some have argued that, in contrast to work in the era of mechanical reproduction, computer-mediated work eliminates most of the repetitive tasks associated with Taylorism and Fordism: a “smart machine” can interact with human intelligence.

Keywords:   radar, atomic bomb, Albert Einstein, Leo Szilard, Roosevelt administration, big science, technoculture, Taylorism, Fordism, smart machine

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