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ViralityContagion Theory in the Age of Networks$
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Tony D. Sampson

Print publication date: 2012

Print ISBN-13: 9780816670048

Published to Minnesota Scholarship Online: August 2015

DOI: 10.5749/minnesota/9780816670048.001.0001

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Tardean Hypnosis: Capture and Escape inthe Age of Contagion

Tardean Hypnosis: Capture and Escape inthe Age of Contagion

Chapter:
(p.159) 5 Tardean Hypnosis: Capture and Escape inthe Age of Contagion
Source:
Virality
Author(s):

Tony D. Sampson

Publisher:
University of Minnesota Press
DOI:10.5749/minnesota/9780816670048.003.0006

This chapter outlines the trajectory of the Tardean diagram to current exercises of biopower in capitalism and related business and political enterprises, emphasizing the significance of unconscious association and social vulnerability to contagious affect. It discusses the use of new technologies in neuromarketing practices that are intended to influence consumer decisions by capturing the unconscious processing of feelings, emotion, and affect. The chapter concludes with reflections on how to discern, resist, and escape the flows of indiscernible currents of imitation-suggestibility.

Keywords:   Tardean diagram, biopower, political enterprises, unconscious association, social vulnerability, neuromarketing practices, imitation-suggestibility

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