This Work Cannot Be Rushed
This Work Cannot Be Rushed
Global Flows, Global Regulation
This chapter addresses the circulation of adinkra and kente in global markets. Asante cloth producers are part of the global economy since the tourism industry markets these fabrics to foreigners. This circulation is considered as cultural flow that brings different parts of the world into closer contact with each other. However, the global cultural flows of their products are uneven. Asians rather than Africans became the most effective producers of “African” cloth for global markets. Ghana should restore the link between Ghanaian production sources and global markets or intervene in those markets in ways that reduce some of the losses caused by consumption practices that undermine the importance of adinkra and kente producers.
Keywords: adinkra, kente, Asante, Ghana, global cultural flows, global markets
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