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The Tourist StatePerforming Leisure, Liberalism, and Race in New Zealand$
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Margaret Werry

Print publication date: 2011

Print ISBN-13: 9780816666058

Published to Minnesota Scholarship Online: August 2015

DOI: 10.5749/minnesota/9780816666058.001.0001

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Living in a Tourist State

Living in a Tourist State

(p.238) Conclusion Living in a Tourist State
The Tourist State

Margaret Werry

University of Minnesota Press

This concluding chapter discusses the current state of tourism in Aotearoa New Zealand. Despite the slowdown in tourism growth in Aotearoa New Zealand, the industry remains big: it is the largest export earner and a substantive sector of the national economy. Māori tourism operations continue to proliferate. Meanwhile, there has been an apparent resurgence in hāngī-‘n’-haka tourism. The administration that replaced Helen Clark’s Labour coalition in 2009 has appointed the Prime Minister, John Key, as Minister of Tourism and custodian of the national brand, an indication that the industry will remain at the epicenter of governmental strategy. The tourist state’s initiatives and experiences highlight the complexity of liberal life, the myriad agencies, compromises, calculations, investments, desires, and ambivalences that constitute the liberal exercise of freedom, mobility, and opportunity in a world still structured by race.

Keywords:   tourism, Aotearoa, Māori, hāngī-’n’-haka tourism, John Key, tourist state, race

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