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Taking PlaceLocation and the Moving Image$
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John David Rhodes and Elena Gorfinkel

Print publication date: 2011

Print ISBN-13: 9780816665167

Published to Minnesota Scholarship Online: August 2015

DOI: 10.5749/minnesota/9780816665167.001.0001

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Right Here in Mason City:The Music Man and Small-Town Nostalgia

Right Here in Mason City:The Music Man and Small-Town Nostalgia

Chapter:
(p.133) 6 Right Here in Mason City:The Music Man and Small-Town Nostalgia
Source:
Taking Place
Author(s):

Linda A. Robinson

Publisher:
University of Minnesota Press
DOI:10.5749/minnesota/9780816665167.003.0006

This chapter considers the attempts of Mason City, Iowa, the inspiration for the setting of the film The Music Man (1962), to adapt itself to its on-screen double, River City. It argues that in attempting to sell nostalgia for 1912 River City, Mason City has taken on an alter ego with little remaining marketable value and finds itself trying to sell a nostalgia that, to a great extent, no longer exists. Thus, the case study of The Music Man provides an illustration of the expiration of the nostalgic response and thereby highlights some of the conditions necessary for such pop culture nostalgia to exist.

Keywords:   Mason City, Iowa, River City, American small town, nostalgia, pop culture

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